JW Brown Workwear

Modern eCommerce rebuild for a long-established workwear supplier

Client: JW Brown Workwear

Website: www.jw-brown.co.uk

What we did: Full eCommerce rebuild, design refresh, UX improvements, payments, SEO & marketing foundations

The Brief

JW Brown’s online shop had been doing the job for years — but it was clearly showing its age.

It wasn’t built for mobile, wasn’t easy to manage, and didn’t reflect the quality or professionalism of the business behind it. Customers expect fast, simple, secure shopping — and the old site just wasn’t delivering that any more.

Our job was to modernise the site from the ground up, without losing what already worked.

The Solution

We rebuilt JW Brown’s eCommerce platform into something clean, fast, secure, and future-proof — designed to make buying workwear simple on any device.

A site that works properly on mobile

The new site was designed mobile-first, meaning it works just as well on a phone as it does on a desktop. No pinching, zooming, or awkward checkout steps.

A cleaner, more modern look

We refreshed the design across the entire site — homepage, product pages, basket, and checkout — keeping things clear, practical, and on-brand.

The result is a site that:

  • Looks professional

  • Is easy to navigate

  • Makes products easy to find and buy

A smoother checkout = fewer lost sales

We streamlined the checkout process to remove friction and confusion, helping reduce basket abandonment and improve conversions.

Faster, more secure, and easier to manage

Behind the scenes, the platform was upgraded to a modern, secure system that’s easier to maintain and ready to grow with the business.

Security improvements and ongoing monitoring ensure customer data stays protected and the site stays reliable.

Added Extras That Make a Difference

To help JW Brown get more value from their website, we also put solid foundations in place for:

  • Multiple payment options (including modern wallets)

  • Search engine optimisation (SEO) built in from day one

  • Customer reviews & ratings

  • Email marketing & abandoned basket recovery

  • Analytics & reporting to understand how customers actually use the site

All of this gives JW Brown the tools to keep improving — not just a “finished” website.

The Result

JW Brown now has a website that:

  • Looks modern and trustworthy

  • Works seamlessly across all devices

  • Makes buying easier for customers

  • Is secure, fast, and scalable

  • Supports marketing and future growth

In short: a website that finally matches the quality of the business behind it.

Why This Matters

This project is a great example of how we work at Digital Dexterity:

We don’t just “make websites look nicer” — we rebuild them so they actually work harder for the business.